UK Pro Makeup Artist Emma Tillman has worked for Estée Lauder for 13 years, but her passion for the brand has been lifelong. She got her start at the counter in Debenhams at age 17, and earned her spot on the UK Pro Artistry Team in 2015. Her work has graced the pages of British Vogue and Sunday Times Style, and the faces of Misty Copeland, Gabriella Wilde, and Aerin Lauder. She also contributes regularly to the @esteelauderuk Instagram handle and has hosted events all across the UK and in Hong Kong, SAR of China.

Born: Canterbury, Kent, UK

Currently living: Greenwich, London, UK

Beauty philosophy: “Skincare is the basis of great makeup. And makeup should be fun and experimental—there are no ‘shoulds’ or ‘shouldn’ts’ when it comes to colour.”

Estée Lauder essentials: Double Wear Light Soft Matte Hydra Makeup, Advanced Night Repair, The Illuminator Radiant Perfecting Primer + Finisher

Biggest inspiration: Real women. The ones you see on the tube, at work, on social media.

Follow Emma @esteepro_emmatillman.